Philips – Colour Television
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Colour television was officially introduced to New Zealand on 31 October 1973. This advertisement for Philips colour TVs is made of up shots of "natural colour situations" – horseracing and a butterfly on a flower. "When you move into colour viewing, make sure the colour you are seeing is real, natural colour."
Television sets are presented on the beach and underwater as fishes swim by: "colour so natural it's almost like being there."
Te Whakarārangi C1377
Te tau 1978
Production Company: Aardvark Films
Director: Roger Donaldson