CHRIS KNOX. REAL GROOVY ANIMATION

Rights Information
Year
1984
Reference
F109112
Media type
Moving image
Item unavailable online
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Rights Information
Year
1984
Reference
F109112
Media type
Moving image
Item unavailable online
Categories
Advertisement
Credits
Director: Chris Knox
Camera: Chris Knox
Editing: Chris Knox

Chris Knox is a New Zealand musician, artist, cartoonist, film maker and cultural commentator who has been active in New Zealand arts and music since the 1970’s. Knox performed in the punk bands The Enemy and Toy Love and would go on to form The Tall Dwarfs with Alec Bathgate and record numerous solo albums and have a hit single with the song “Not Given Lightly”. He contributed to the “Dunedin Sound” and the Flying Nun record label in many ways including capturing some of the first recordings on a 4-track recorder, creating and contributing artwork for posters, music videos and album covers, distributing Flying Nun releases personally while clad in shorts and jandals and eventually became the manager of the Auckland branch of Flying Nun records. The Do It Yourself, lo-fi aesthetic of Knox has been influential internationally with many bands and musicians embracing his approach to recording and songwriting. Chris Knox had a stroke in 2009, which led to a number of notable New Zealand and American musicians contributing cover versions of his songs for the album “Stroke: Songs for Chris Knox”.

This is a television commercial for Real Groovy Records which was created by Chris Knox.

“Pssst, Hey! Come over here.”

This animated advertisement opens with a picture of the Real Groovy Records sign and then features a bearded man leaning on a counter. The man mutates and transforms into other characters representing stereotypes of various musical genres such as punk and new wave, this is interspersed with strobing record covers as small excerpts of famous songs are played.

“Real Groovy Records, 492 Queen Street, Auckland City. Pssst, Hety! You can go away now.”