LOXENE HAIRCREAM. BARBER
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A barber’s shop, transformed into the set of a musical.
Three waiting customers, dressed identically, are handed newspapers by the female assistant. With synchronised movements, they cross their legs and read them.
A barber sings the Loxene jingle as he finishes cutting a man’s hair:
“I’m so keen on Loxene
Keeps my hair and scalp so clean...
“You’ll feel sophisticated, handsome and debonair
Just keep Loxene for your hair.”
The man buys a jar of Loxene and is met by two women in party dresses. They twirl towards him, taking each arm.
Reference number C1322
Collection Film and Video Collection
Media type Moving Image