A couple in a rowboat drift, under pussy willow branches, to the riverbank. He takes her hand and helps her to the bank. They lie on the grass, his arm cradling her head. Leaning over her he proffers an open packet of Matinée cigarettes. She takes a cigarette from the packet in close-up. He lights hers with a lighter. She takes a drag on the cigarette and exhales smoke. He lights a cigarette in his own mouth and similarly exhales. This is accompanied by a jingle, in lounge music style, which begins, “[Female voices] It’s modern to say / [Male voice:] ‘Oh Yes, mine’s a Matinée ‘/ [Female voices] But them today / [Male voice] Get smoother smoking with a Matinée / [Female voices] Don’t you delay / Male voice] The biggest selling filter tip today ....” Concluding image: A packet of Matinée cigarettes on a plain background with, in cursive script, “smoother smoking” and (beneath “Allen Ramsay. London” on the packet ) “Made In New Zealand”.