MATINÉE CIGARETTES. IT’S MODERN TO SAY MINE’S A MATINÉE

Loading the player...

Rights Information

A couple in a rowboat drift, under pussy willow branches, to the riverbank. He takes her hand and helps her to the bank. They lie on the grass, his arm cradling her head. Leaning over her he proffers an open packet of Matinée cigarettes. She takes a cigarette from the packet in close-up. He lights hers with a lighter. She takes a drag on the cigarette and exhales smoke. He lights a cigarette in his own mouth and similarly exhales. This is accompanied by a jingle, in lounge music style, which begins, “[Female voices] It’s modern to say / [Male voice:] ‘Oh Yes, mine’s a Matinée ‘/ [Female voices] But them today / [Male voice] Get smoother smoking with a Matinée / [Female voices] Don’t you delay / Male voice] The biggest selling filter tip today ....” Concluding image: A packet of Matinée cigarettes on a plain background with, in cursive script, “smoother smoking” and (beneath “Allen Ramsay. London” on the packet ) “Made In New Zealand”.

Favourite item:

Request information

Year 1965

Reference number C1329

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Genre Advertisement

Duration 0:00:30

Production company Pacific Films

We use cookies to help us understand how you use our site, and make your experience better. To find out more read our privacy policy.

Whakamahia ai mātou ngā pihikete ki te rapu māramatanga ki te āhua o tō whakamahi i tēnei paetukutuku, ki te whakapai hoki i tō whai wāhi mai. Ki te rapu kōrero anō pānuitia te kaupapahere tūmataiti.

Accept