RICIES CEREAL. FAMILY AT BREAKFAST

Rights Information
Year
1978
Reference
C1539
Media type
Moving image
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Rights Information
Year
1978
Reference
C1539
Media type
Moving image
Place of production
New Zealand/Aotearoa
Categories
Advertisement
Duration
0:00:30
Production company
Aardvark Films

A jingle, sung by children, begins, “It’s raining Ricies,” as a bowl is filled with the breakfast cereal in front a boy and girl at the table. A packet of Ricies against the cereal falling in slow motion. A mother holding a baking tray with biscuits made from Ricies. Children at a birthday party reaching for plate of same. Concluding onscreen text: “From SANITARIUM. The people who believe food should not only taste good - it should be good for you.”