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Rights Information

A jingle, sung by children, begins, “It’s raining Ricies,” as a bowl is filled with the breakfast cereal in front a boy and girl at the table. A packet of Ricies against the cereal falling in slow motion. A mother holding a baking tray with biscuits made from Ricies. Children at a birthday party reaching for plate of same. Concluding onscreen text: “From SANITARIUM. The people who believe food should not only taste good - it should be good for you.”

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Year 1978

Reference number C1539

Collection Film and Video Collection

Media type Moving Image

Place of Production NEW ZEALAND/AOTEAROA

Genre Advertisement

Duration 0:00:30

Production company Aardvark Films

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