GRAND CHEROKEE DIESEL. G SHOCK

Rights Information
Year
2003
Reference
C24864
Media type
Moving image
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Rights Information
Year
2003
Reference
C24864
Media type
Moving image
Item unavailable online
Categories
Advertisement
Production company
kaleidoscope

A woman ticket vendor seized a young man's arm, proclaiming, "I've got another one!" as she bashed at his watch. The G-Shock tagline which said, "When you're this tough, everyone wants to have a go at you" was shunted off the screen by a Jeep FWD.

The Complainant said it contained gratuitous violence, which was not saved by humour.

Code of Ethics: Basic Principle 4 and Rule 7: Violence

The Board noted the relationship between the brand image of the products and the behaviour, and said the black humour would be understood by the target audience.

Decision: Complaint Not Upheld