Dixon's Carpet Shampoo

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Dixon's Carpet Shampoo "really does work wonders in brightening shabby rugs and upholstery."

The advertisement appeals to female homemakers: "you can work the transformation at home yourself without any fuss or bother." Instructions are given to "brush on and work up a lather, wipe off with a damp rag and leave to dry."

Not only does the product clean carpet, it can also be used to clean spots off dirty children’s clothes. The listener is invited to listen to Aunt Daisy’s radio programme to learn more uses for the product. The print advertising also mentions the tie-in with Aunt Daisy.

The advertiser here was the sponsor of a dramatised American radio serial "Forever Young." Before the introduction of television in the 1960s, radio "soap operas" were very popular entertainment, especially amongst female listeners during the "Women's Hour." Overseas, as well as New Zealand-produced dramas were broadcast here and all had loyal followers.

Image: The Press, 1 November 1945 (courtesy of Papers Past).

Catalogue Reference 26338

Year 1943


Advertiser: Sharland and Co. Ltd

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