Aunt Daisy – Aulsebrook Butter Crackers

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This excerpt is from Aunt Daisy's 15 February 1950 programme. Her show was broadcast on all the ZB commercial network stations of the New Zealand Broadcasting Service.

Housewives all over the country – and many men too – would tune in every weekday morning to listen to Aunt Daisy's cheery half-hour of advertorial, handy hints and recipes, delivered in her trademark, rapid-fire patter, which was largely unscripted.

Her real name was Maud Basham, and her radio career stretched from 1928 until only a few days before her death in 1963. Her power was such, advertisers said if she mentioned a product on-air at 9am, it was often sold out by midday. Listeners believed Aunt Daisy when she recommended a product and books of her recipes and home hints were also bestsellers.

In this excerpt Aunt Daisy is promoting Aulsebrook's Butter Crackers, and notes that the manufacturer is a long-established Christchurch firm.

In the same half-hour programme she managed to also promote 10 other products, from disinfectant to stockings. You can listen the full programme here.

Image: Evening Post, 8 January 1940 (courtesy of Papers Past).

Catalogue Reference 26649

Year 1950


Advertiser: Aulsebrook's Ltd.
Broadcaster: New Zealand Commercial Broadcasting Service network
Announcer: Maud Basham

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