- Self-Help Groceries – Shilling Savers
Self-Help Groceries – Shilling Savers
Loading the player...
This series of spoken advertisements by an announcer calling himself "Dick Playfair" tell radio listeners of 1952 what bargains could be had at their local Self-Help store for a shilling, or "one bob" (approximately 10-12 cents).
Self-Help was a forerunner of the modern supermarket, and as the name indicates, its point of difference was that shoppers could reach for groceries from the shelves themselves – rather than having to ask a storekeeper behind a counter to fetch them every item they wanted.
These commercials produced by the Commercial Broadcasting Service address both the housewife – "Hello Mrs New Zealand" – and also young listeners – "Hello boys and girls, it's Uncle Dick from Self-Help."
Image: Wikimedia Commons.
Catalogue Reference 31483
Broadcaster: New Zealand Commercial Broadcasting Service
Advertiser: National Distributors Ltd