Woolworths – Whitestone Cheese

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Whitestone Cheese boss Bob Berry, of Oamaru, tells the story of 20 years of growth: "we knew what a good cheese was, but we didn’t really know how to make it." They do now. The cheese is shown being made and tested with the utmost care.

The shots of the pale cheese are intercut with shots of the Otago landscape ("just like wine, there are regional differences with cheese"), Oamaru stone and farming scenes. The subtle colours and rugged textures of the countryside mirror those of the cheese.