Nutri-Grain

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A young boy plays rugby in the backyard. "Yes Sir, That’s My Baby" plays on the soundtrack. According to the voiceover, "with protein and carbon for muscle and bone strength, Nutri-Grain is part of a balanced diet – helps build them up into Iron Men."

When the game gets rough and he falls over, his worried Mum comes out and hugs him. Cut to several years later, the boy is now an adult rugby player, still in the hug with his Mum.

Voiceover: "He’ll always be a baby boy."