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A young boy jumps on his bike and, with his dog following along, pedals off to New World – casually passing through various North Island towns on his way.
Then he bikes home with his groceries.
Closing title: "New World: the only local supermarket."
Catalogue Reference F202703
Agency: Saatchi & Saatchi Wellington
Director: Peter Cudlipp (Sydney Film Company)
Music: Don McGlashan