Ford Territory – Eyes in Back of Head

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Without looking backwards, a woman comments on things happening behind her – proving that women do have eyes in the back of their heads, just like the new Ford Territory Ghia.

The car "comes with a reverse camera that gives you eyes in the back of your head."

"Ford Territory: the possibilities are amazing."

Advertisements of the early 2000s such as this one and the Ford Focus puppy advertisement speak specifically to the female viewer as subject rather than object, marking a departure from the traditional strategy of marketing cars towards a male audience.