Ford Focus – Puppy
Loading the player...
A woman drives around the city and parks in a parking building. Only after parking does she realise she doesn’t have her handbag. Then she remembers, to her alarm, that she left it – with her puppy inside – on the roof of her car. Thankfully the dog is safe and unruffled thanks to the new Ford Focus – "smooth as."
Typecasting is used in this advertisement to evoke the successful romantic comedy Legally Blonde (2001).
Advertisements of the early 2000s such as this one and the Ford Territory – Eyes in Back of Head advertisement speak specifically to the female viewer as subject rather than object, marking a departure from the traditional strategy of marketing cars towards a male audience.
Catalogue Reference F202695