Ford Focus – Puppy

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A woman drives around the city and parks in a parking building. Only after parking does she realise she doesn’t have her handbag. Then she remembers, to her alarm, that she left it – with her puppy inside – on the roof of her car. Thankfully the dog is safe and unruffled thanks to the new Ford Focus – "smooth as."

Typecasting is used in this advertisement to evoke the successful romantic comedy Legally Blonde (2001).

Advertisements of the early 2000s such as this one and the Ford Territory – Eyes in Back of Head advertisement speak specifically to the female viewer as subject rather than object, marking a departure from the traditional strategy of marketing cars towards a male audience.