Share

Ford Focus – Puppy

Loading the player...

A woman drives around the city and parks in a parking building. Only after parking does she realise she doesn’t have her handbag. Then she remembers, to her alarm, that she left it – with her puppy inside – on the roof of her car. Thankfully the dog is safe and unruffled thanks to the new Ford Focus – "smooth as."

Typecasting is used in this advertisement to evoke the successful romantic comedy Legally Blonde (2001).

Advertisements of the early 2000s such as this one and the Ford Territory – Eyes in Back of Head advertisement speak specifically to the female viewer as subject rather than object, marking a departure from the traditional strategy of marketing cars towards a male audience.

Catalogue Reference F202695

Year 2006

Credits

Favourite Item

Request Information

We use cookies to help us understand how you use our site, and make your experience better. To find out more read our privacy policy.

Whakamahia ai mātou ngā pihikete ki te rapu māramatanga ki te āhua o tō whakamahi i tēnei paetukutuku, ki te whakapai hoki i tō whai wāhi mai. Ki te rapu kōrero anō pānuitia te kaupapahere tūmataiti.

Accept