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A man applies Lynx and goes out for the night. He is bitten by a mosquito, and in this way passes the "Lynx effect" onto a set of other people. The subsequent chain of events demonstrates that Lynx is irresistible to the opposite sex.
Closing title: "The Lynx effect – now stronger than before."
A complaint to the Broadcasting Standards Authority that the ad "was totally offensive and pornographic by any standard" was not upheld. The advertisement had been shown on TV3 at 10.50pm, restricting viewing to a targeted adult audience.
Catalogue Reference C24857