Dux de Lux – Winner 1992 Best Radio Commercial (Agency)
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From 1992-1994 the New Zealand Radio Awards recognised excellence in radio advertising in different product categories: Food & Beverage, Transport and Services.
This commercial for Christchurch's well-known bar and restaurant, the Dux de Lux, draws upon nature programme conventions, recreating the sounds of an old disc recording, complete with hiss, crackle and scratches.
It won Best Commercial by an agency in the Food & Beverage category.
Catalogue Reference 8288
Advertiser: Dux Deluxe
Writer/Producer/Presenter/Actor: Ralph Van Dijk
Technical Producer: Lynn Wilson
Musicians: Nick Bardon, Steve Warr
Agency: Eardrum Productions, Christchurch