Rawakelle Tea

Loading the player...

The ever-evolving English language means expressions used in this late 1950s radio commercial for Rawakelle brand tea might now sound unintentionally amusing to today's listeners.

Apart from the traditional meaning of the term "gay," the Latin abbreviation for pounds, shillings and pence ("LSD"), has taken on quite a different meaning. It is also unlikely that advertisers today would joke about obesity when promoting their product!

Rawakelle tea was sold by Four Square grocery stores. The "just another Four Square service" jingle heard here would also be echoed in Four Square's television advertising, after television advertising arrived in New Zealand in 1961.

Image: courtesy of Darian Zam Collection,

Catalogue Reference 286237

Year 1957-59


Advertiser: Foodstuffs N.Z. Ltd

Favourite Item

Request Information

We use cookies to help us understand how you use our site, and make your experience better. To find out more read our privacy policy.

Whakamahia ai mātou ngā pihikete ki te rapu māramatanga ki te āhua o tō whakamahi i tēnei paetukutuku, ki te whakapai hoki i tō whai wāhi mai. Ki te rapu kōrero anō pānuitia te kaupapahere tūmataiti.