Decimal Currency – Mr. Dollar the Musician
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This advertisement was produced to promote the adoption of the new decimal currency coins from 10 July 1967.
Mr. Dollar takes a break from practising his notes and introduces the new decimal currency.
The catchy jingle proclaims: "You'll be using these, from the 10th of July next yeaaar." In an integrated approach, the same jingle was used in the radio advertisements promoting the new decimal currency – which also referenced Mr. Dollar.
Catalogue Reference C1098
Production Company: Morrow Productions