Chesdale – Finest Cheddar, Made Better

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"We are the blokes from down on the farm, we really know our cheese.
There’s much better value in Chesdale, it never fails to please…"

Two animated cartoon farmers, Ches 'n Dale (though not named in this commercial), jig across the screen, passing an empty packet of "Chesdale Finest Cheddar," to sing and dance by a block of cheese.

Chesdale used the Ches 'n Dale characters in their advertising over several decades. In later ads the superimposition of the animated characters over live action shots of the dairy products became a characteristic of the series.

In Promoting Prosperity: The Art of Early New Zealand Advertising (Craig Potton Publishing, 2013), artist Dick Frizzell recalls having a hand in developing the iconic characters while working for an advertising agency at the start of his career.