NOVUS WINDSCREEN REPAIR [SHOW US YOUR CRACK]

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Rights Information

The jingle in the advertisement said "Show us your crack" as it showed windscreens being cracked.

The Complainant said "Show us your crack!" was snide innuendo referring to female genitalia, and was offensive.

Code of Ethics, Rule 5.

The Chairman said imagery made it clear that the wording referred to cracked windscreens, and it would not be likely to cause either serious or widespread offence.

- Advertising Standards Authority

(It was a radio ad before they added visuals).

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Request information

Year 2003

Reference number C24784

Collection Film and Video Collection

Media type Moving Image

Genre Advertisement

Credits Audio Production: Dave Hunter

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