NOVUS WINDSCREEN REPAIR [SHOW US YOUR CRACK]
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The jingle in the advertisement said "Show us your crack" as it showed windscreens being cracked.
The Complainant said "Show us your crack!" was snide innuendo referring to female genitalia, and was offensive.
Code of Ethics, Rule 5.
The Chairman said imagery made it clear that the wording referred to cracked windscreens, and it would not be likely to cause either serious or widespread offence.
- Advertising Standards Authority
(It was a radio ad before they added visuals).
Reference number C24784
Collection Film and Video Collection
Media type Moving Image
Audio Production: Dave Hunter