Two animated cartoon farmers jig across the screen, passing an empty packet of “Chesdale Finest Cheddar”, to sing and dance by the block of cheddar. They perform this jingle:
We are the boys from down on the farm
We really know our cheese
There's much better value in Chesdale, (“Better Value” written onscreen)
It never fails to please
Chesdale
Slices thinly (“Slices Thinly” onscreen)
Never crumbles,
There’s no waste.
And boy, it's got a mighty taste!
Chesdale cheese
It's finest cheddar
Made better!
“Finest Cheddar Made Better” on screen beneath the Chesdale packet - which the two farmers stand either side of and indicate with a hand aloft.