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This television commercial is part of Tip Top Bakeries advertising campaign promoting the “Mighty White” brand of bread.
TITLE: TIP TOP MIGHTY WHITE CAMPAIGN
INTERTITLE: LAUNCH TVC 30”
CU White bread sandwiches being placed inside 2 separate small ”road case” style lock boxes with superimposed graphics indicating “Ordinary Bread” and “Mighty White”.
CU GV Small lockbox holding “Mighty White” rattles and bounces around then begins to crack and shatter with superimposed graphics of “Calcium” and “Protein” until lockbox explodes revealing the Mighty White sandwich.
MS Wrapped loaf of Mighty White bread wriggles and bounces on table before leaping into arms of young red haired boy - Tip Top Mighty White logo appears to left of boy with SIGN “Protein + Calcium Enriched” below.