BEEHIVE MATCHES. STRIKE A LIGHT NEW ZEALAND!

Year: 1976
Reference: C1025
Media type: Moving image

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Year: 1976
Reference: C1025
Media type: Moving image

This content is for private viewing only. The material may not always be available for supply.
Click for more information on rights and requesting.

An iconic Kiwi TV ad made in much the same vein as another iconic TV ad: Cadbury Crunchie Bar. Gold Rush (C2074) by the same director.

This zany style advert begins with a nifty animation of a Beehive matchbox ‘driving’ a course made out of matches...quickly switching to random live action sped up scenes: a guy falls off a cliff into the sea; a Māori warrior gesticulates wildly at him from the beach; joining him on the shore the Māori man produces a packet of Beehive matches from his piupiu, the wet guy lights a pipe. A picnic by a river; punting in a boat; guy playing pinball; girl walking with matchbox in back pocket.

Suggests a number of uses for “good old” Beehive matches: To increase masculinity (a match out the side of his mouth while playing pinball), to light a fire (shows people picnicking), and to keep warm...

New economy pack