AIR NEW ZEALAND. LAINIE KAZAN

Onscreen text over waves approaching the shore: “Miss Lanie [sic] Kazan sings Air New Zealand’s Pacific’”. US singer Lainie Kazan walks barefoot, in a longer summer dress with a [Maori motif], on a sandy beach as she sings, “Alone. No need to stay ....” Her image dissolves to an Air New Zealand DC-10 taking off (as the music rises) followed by montage of images from Pacific destinations. A frame appears around the aeroplane in flight and text scrolls upwards beneath it: “Air New Zealand’s Pacific is: New Zealand, Tahiti, Hawaii, Los Angeles, Hong Kong, Singapore, Samoa, Rarotonga, Fiji, New Caledonia, Norfork Island, Australia. Air New Zealand. We are the Pacific.”

[This was an advertising campaign developed by Air New Zealand in Australia and won the first Hoover Marketing Award for marketing excellence in 1982. The commercial never ran in New Zealand.]