COLMANS SELF SAUCING SPONGE PUDDING. SPONGY PUDS. HUNGRY LADS

Rights Information
Year
1974
Reference
C2551
Media type
Moving image

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Rights Information
Year
1974
Reference
C2551
Media type
Moving image

This content is for private viewing only. The material may not always be available for supply.
Click for more information on rights and requesting.

Place of production
New Zealand/Aotearoa
Categories
Advertisement
Duration
0:00:30
Production company
Yellow Duck
Credits
Writer: John Hanlon
Voiceover: John Dawson
Producer: Bob Issell
Advertising Agency: Peter Jacka Advertising
Client: Reckitt & Coilman

A voiceover in the ‘gobbledegook’ style of ‘Professor’ Stanley Unwin made this a memorable commercial.

The commercial opens on “four hungry lads” - portrayed by grown men in school uniforms banging their cutlery on the dining room table - “who just loveled the spongy puds their Mumble make.” Mumble brings her sponge pudding to the table.

“Then,” continues the narrator, “on a night before Christopher, Mumbledy say, No more slaving the kids to make ‘em spongy puds.” She shakes her head and taps her ‘Women’s Lob’ badge while the boys, all in one one bed, wail. The voiceover continues: “Boys were upset and cry-babied. ‘Til, one ... day, the boys Christopher-Columboed Coleman’s Self-saucing Spongy Puds.” A close-up of the product can and its ‘self-saucing ‘nature as the contents are tipped upside down. The verdict at the dining room table is: “Deishimo! Boys sat stary-gazed upon their cromble plates and were happiness filled. And so was Mumble.” She nods approvingly at the head of the table.