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A study of New Zealand television advertising since its beginnings in the 1960s. Talks with the top “ad men”, Len Potts and Roger MacDonnell of Colenso, Roy Meares of Saatchi and Saatchi, Michael Wall and Bob Harvey. Looks at how these men have “reflected” New Zealanders over the last 30 years, showing us how we should look and act. Although we have moved away from the 1960s stereotypes with their BBC accents and towards commercials which stir a sense of nationalism and Kiwi pride, New Zealanders in the 1990s are still presented as predominantly white and wealthy.
Includes classic New Zealand commercials from the 1960s:
Windolene. The Jones Family (NZFA), National Bank, Watties Peas, Rinso, Windowlene. The Great Window Cleaning Race, Ajax, One Step Cleaner, Pinky Bar, Ultrabrite, Brylcream, Macleans, Griffins Chocolate Wheatens, Decimal Currency. Mr Dollar (NZFA), Burberry’s of London, Bananas. Nothing Peels faster (NZFA), Eta Potato Chips, Jockeys. Peter Harcourt. Parker Roller Door. Labour party. Make Things Happen (NZFA).
From the 1970s: Gregg’s Coffee. Different Faces (NZFA), National Party. Dancing Cossacks (NZFA)
From the 1980s: Love Hertz
From the 1990s: Smoke Free Kick it in the But, Gold Top Socks, Nilverm Drench, Instant Kiwi Attitude, BNZ, Aids, Toyota Barry Crump, Anchor Family