NZ TRANSPORT AUTHORITY. GHOST CHIPS

Rights Information
Year
2011
Reference
F283365
Media type
Moving image

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Rights Information
Year
2011
Reference
F283365
Media type
Moving image

Content available to view or listen online may not always be available for supply.
Click for more information on rights and requesting.

Place of production
New Zealand/Aotearoa
Categories
Advertisement
Production company
The Sweet Shop, Clemenger BBDO
Credits
Director: Steve Ayson

This live action, anti-drink-driving campaign for the New Zealand Transport Authority, ‘Ghost Chips’, opens with a group of young people at a house party. One of the central characters, played by Darcey-Ray Flavell-Hudson, realises that his mate George is the designated driver for the night, but he’s ‘wasted’ after having too much to drink.
Specifically targeting young, male Māori, the ad campaign takes a humorous approach with a series of likely outcomes for the central character and his mate George, should one of them die in a car accident. One of the scenes that gave way to the title of the commercial is where his dead mate George, in ghost form, offers his mate some chips. He replies, “You know I can’t grab your ghost chips!” George agrees that driving drunk is a bad idea and agrees to sleep over, rather than risk it. – “Stop a mate driving drunk. Legend!”