Summer with Gregg’s Coffee

It is lovely to see some long-awaited sunshine in Wellington this morning! In the spirit of summer, we thought we’d share this 1970 TV advertisement filmed at Wellington’s Oriental Bay with you.

Gregg’s Coffee – Different Faces (Pacific Films, 1970)

This advertisement was part of a wider “Different Faces” series of ads promoting Gregg’s coffee, which all present an idyllic picture of a New Zealand characterised by racial and generational diversity. A range of people enjoy the outdoors – having fun on the sand, in the water, in a park, and on a yacht. You can watch another ad in the “Different Faces” series here.

It is just one amongst tens of thousands of television advertisements held in the collections of Ngā Taonga Sound & Vision, dating back to the birth of commercial TV in New Zealand in 1961. We’re currently working on an online exhibition that will showcase more advertising gems from our country’s television and radio history – this will launch later in 2017, so keep an eye on our website.