Mishelle cleaning the plaque with a HEPA filter vacuum.

The Majestic Theatre Bronze Plaque

23 Oct 2015
The preservation and care for the bronze plaque that once decorated Wellington’s Majestic Theatre.

By Mishelle Muagututi’a (Ngā Taonga Sound & Vision)

This week Documentation Archivist Mishelle Muagututi’a had the opportunity to appreciate the detail on a bronze plaque that once decorated Wellington’s Majestic Theatre while cleaning it as part of her preservation work. This photograph shows Mishelle cleaning the plaque with a HEPA Filter Vacuum. The HEPA is an archival vacuum cleaner, designed to clean delicately. It comes with a selection of customised heads suited for navigating the forms and crevasses of a range of different types of objects and materials, without causing damage to the item.

This bronze plaque was part of the lavish decoration of the Majestic Theatre, Wellington, for nearly 60 years. Shortly after the theatre was demolished in 1987 the plaque was deposited to the care of the New Zealand Film Archive (as Ngā Taonga Sound & Vision was then known). In cleaning the plaque, Mishelle’s curiosity was piqued and she carried out some further research into the history behind this item. Some of the things she discovered follow.

The display label on the plaque notes that:

‘The plaque was designed in Florence and erected at the opening of the Majestic Theatre on 13 May 1929. It depicts the introduction by Apollo of the new art of Cinema to the older arts of the Dance, Drama and Music.”

Hero Image: Mishelle cleaning the plaque with a HEPA filter vacuum.

The plaque is now housed at Ngā Taonga Sound & Vision.

The plaque is now housed at Ngā Taonga Sound & Vision.

The Majestic Theatre bronze plaque is something of a “curiosity” in our collection, as we hold little information about this heavy neo-classical artefact. I came across an article (thank you Papers Past) in the Evening Post, dated 10 May 1929, relating to the plaque. A reporter’s commentary of that era, the writer casually sweeps across the new building:

“… The entrance hall leads into a spacious foyer, beautifully carpeted, finished and lighted, in which stand the booking-offices for the reserved seats. Immediately facing the patrons as they enter the foyer is a bronze plaque, 5 feet by 3 feet, of classical design, representing the new art, the cinema, being introduced to the sister’s arts – the drama, dancing, music etc.”

The Majestic Theatre, from its opening day on 13 May 1929, was a state of the art venue and certainly lived up to its name. The neo-classical interior of the building started with the double sets of doors to keep Wellington’s notorious breeze from floating through the foyer. The Evening Post writer described the building as “handsome,” and “arisen phoenix-like as it were from the ‘ashes.'” The foyer was of a substantial size, encompassing: the booking stalls, ladies and gentlemen’s cloakrooms, entrance to the tea rooms (which catered for 500 people), and the well-lit passages and stairway up to the picture theatre.

The plaque’s depiction of Apollo introducing the new art of cinema to the sisters who represent dance, drama and music was significant at a time when Wellington was a mecca for film distributors. Throughout the 1920s cinema was on the rise, with “talkies” introduced at the end of the decade, coinciding with the Fuller Hayward chain’s opening of the Majestic, their 69th theatre in 1929. Situated at 100 Willis Street, the Majestic Theatre was built at a cost of 175,000 pounds, and was the second largest cinema in New Zealand (behind Auckland’s Civic Theatre).  

Majestic Theatre, Willis Street, Wellington. Raine, William Hall, 1892-1955: Negatives of New Zealand towns and scenery, and Fiji. Ref: 1/1-018115-G. Alexander Turnbull Library, Wellington, New Zealand. http://natlib.govt.nz/records/22898333

Majestic Theatre, Willis Street, Wellington. Raine, William Hall, 1892-195 (Alexander Turnbull Library, Wellington)

Other interesting facts gleamed from newspapers of the era:

The first feature to be screened at the opening was the British drama Kitty. The silent film was accompanied by the Majestic Symphony Orchestra. 

The Majestic also served as a popular cabaret. It was the classy centre of Wellington’s dine and dance entertainment industry, and renowned for its glass floor from its opening day through to the 1970s.

The last film to screen in the theatre was Hercules, on 19 May 1984.

There now stands the Majestic Tower, and the carpark basement has elements of the old cabaret.

Majestic Theatre and Cabaret being demolished, Willis Street, Wellington – Photograph taken by Greg King. Further negatives of the Evening Post newspaper. Ref: EP/1987/3142/19-F. Alexander Turnbull Library, Wellington, New Zealand. http://natlib.govt.nz/r

Majestic Theatre and Cabaret being demolished, Willis Street, Wellington. (Photograph taken by Greg King. Evening Post newspaper. (Alexander Turnball Library, Wellington)

Glancing at this bronze plaque, at the goddesses of Greco-Roman mythology, I smile and think of the many people who walked under their presence into this majestic venue, which hosted many a cinema-goer, dancer, musician, and diner. This bronze plaque, memorabilia, photographs, and a distant memory are all that remain of the Majestic Theatre.

If you have any information on or memories relating to the bronze plaque or the Majestic Theatre, we’d love to hear from you!