Tourist & Publicity – New Zealand is Yours

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In this series of four advertisements produced for the government’s Tourist and Publicity Department New Zealanders are urged to enjoy their own beach, mountain and urban environments.

In the first, aimed at young domestic travellers, 1970s Kiwi pop star Craig Scott sings: "We're in God's own country. We’ve got to take the time, to take a look around us, at what is yours and what is mine." He leads a group of young people across the countryside in wide-shots reminiscent of Coca-Cola’s famous 1971 "Teach the World to Sing" advertisement.

The second ad (featuring Christchurch), is aimed at sophisticated bon vivants, who are seen enjoying wining, dining (with chopsticks!) and dancing.

The third advertisement urges travel for older New Zealanders: "Maybe you’ve lived in this beautiful country all your life and never really seen it. Now is the time to change that."

The oil shock of 1973, when prices rose from US$3 a barrel to close to US$20 virtually overnight, must have worried the tourism industry and the fourth commercial suggests families use public transport and package tours to see New Zealand, thus "saving precious fuel."