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One of the best-loved New Zealand television commercials of the 1970s features an animated family driving with two children in the back of the car, watched by animals and birds. Dad stops the car and Hugo goes into KFC (then still known by its original name "Kentucky Fried Chicken") to buy dinner. Family, car, and animals all pulse in time to the rhythmic jingle.

The catchy jingle goes:
"Hugo said, 'you go'
and I said, 'no you go'
and soon he was back with a pack
and then Dad hit the track.
A drive isn't funny with an empty tummy.
Thank goodness for Kentucky Fried."

The advertisement was made by Colenso, who rose to become New Zealand’s highest-earning advertising agency in the 1980s. Colenso also made the famous National Party Dancing Cossacks campaign advertisement and the Crunchie Bar Goldrush advertisement.

Catalogue Reference C2544

Year 1975


Production Company: Colenso
Producer: Zap Productions
Animators: John Burge, Warwick Gilbert, Laurie Sharpe, Mike Stapleton

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