BASF Tapes

Loading the player...

Tony Williams – who also directed the Gregg's "Different Faces" advertisements, and went onto direct the Crunchie Bar "Gold Rush" and Toyota "Bugger" advertisements – achieved further distinction with this advertisement.

This advertisement, made for BASF audio tapes, won international awards and was one of the most famous commercials of the 1980s.

The imagery evokes the top-rating TV series M*A*S*H (so much so that the first two names on the mail call – O'Reilly, Pierce – were M*A*S*H characters), and even drops in a Humphrey Bogart line for good measure. Drawing upon these pre-existing popular culture tropes cuts the actual branding time to a few silent seconds.

It was filmed at Red Rocks, on the South Wellington coast.

Learn more about this advertisement on NZOnScreen.

Catalogue Reference C1754

Year 1981


Production Company: Tony Williams Productions
Director: Tony Williams
Music: Murray Grindlay
Singer: Jacqui Fitzgerald
Created by: Roger Brittenden
Written By: Doug Moroney & Roger Brittenden

Favourite Item

Request Information

We use cookies to help us understand how you use our site, and make your experience better. To find out more read our privacy policy.

Whakamahia ai mātou ngā pihikete ki te rapu māramatanga ki te āhua o tō whakamahi i tēnei paetukutuku, ki te whakapai hoki i tō whai wāhi mai. Ki te rapu kōrero anō pānuitia te kaupapahere tūmataiti.