Aunt Daisy – Slikka Freezer Pads

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An excerpt from Aunt Daisy's 12 December 1958 morning programme. Her women’s show was a valued source of advice on housekeeping matters.

Here she enthusiastically promotes Slikka freezer pads in her characteristic rapid-fire monologue-style presentation, while banging the frozen pads on her desk.

She reports the freezer pads have a multitude uses: as cold packs in hospitals, for picnics and road trips, for use at the races / bowling clubs, for farmers to keep their drinks cold, "for people with boats – in Auckland or Wellington too, anywhere where you go out in boats… ohhh! how hot it gets in boats!"

She is particularly excited about the possibilities Slikka pads offer for getting icecream home from the shops without it melting: "no matter what the weather is you want icecream… you can put chopped walnuts and jam on the top, all the different things you put on icecream… Don’t worry about your icecream, you can buy it at lunchtime and it will still be alright when you get it home… It’s not fattening you know, it’s got all the nourishment of calcium and phosphorous…"

This promotion was probably part of the 1950s campaign by the national icecream manufacturer's association to encourage people to start thinking of icecream as a product to take home (now that more New Zealanders were starting to own home fridge-freezers).

Catalogue Reference 36070

Year 1958


Broadcaster: National Commercial Broadcasting Network
Announcer: Maud Basham

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