Fruju Iceblock

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A range of yellow costumes and props are matched with the yellow of the iceblock being advertised. A woman in a yellow bikini swings off a rope into a river, she squirts a man in yellow togs with a hose, he windsurfs on a vessel with a yellow sail.

"You’re going to know when the Fruju hits you. Oooh! Ahh!" the jingle repeats.