U.V. Sunfilter

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Groups of colourfully costumed people apply sunscreen in the desert, on a golf course, at the pool, and on a beach.

This advertisement is unsubtle in its innuendo and sexualisation of the female body.

Over a techno soundtrack, a woman’s voice seductively whispers "protection, protection" and "deep moisture," as the jingle repeats "you can get it with U.V."

"Protection for every body under the New Zealand sun."

Catalogue Reference C2283

Year 1982


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Whakamahia ai mātou ngā pihikete ki te rapu māramatanga ki te āhua o tō whakamahi i tēnei paetukutuku, ki te whakapai hoki i tō whai wāhi mai. Ki te rapu kōrero anō pānuitia te kaupapahere tūmataiti.