U.V. Sunfilter

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Groups of colourfully costumed people apply sunscreen in the desert, on a golf course, at the pool, and on a beach.

This advertisement is unsubtle in its innuendo and sexualisation of the female body.

Over a techno soundtrack, a woman’s voice seductively whispers "protection, protection" and "deep moisture," as the jingle repeats "you can get it with U.V."

"Protection for every body under the New Zealand sun."