Rinso – Te Reo Version

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This te reo Māori version of the well-known Rinso jingle of the 1950s and early 1960s, was recorded for an episode of the popular radio quiz show "It's in the Bag," which was broadcast from Opononi in Hokianga.

Presumably it was recorded because there was a large te reo speaking audience in Northland. However, the novelty of hearing the familiar jingle sung in Māori made it a hit with Pākeha radio listeners as well.

Host Selwyn Toogood replayed the Māori jingle again in one of his final shows, saying they had had many requests for it from the public.

"It's in the Bag" was sponsored by soap manufacturers Lever Brothers and radio broadcasts of the show would open with the audience shouting out the letters of the product's name: "R-I-N-S-O, RINSO!"

Listen to the English version of the Rinso ad here.

Image: Reckitt and Colman New Zealand: [Rinso packet. Front. 1950s?]. Ref: Eph-F-PACKAGING-1950s-01-front. Alexander Turnbull Library http://natlib.govt.nz/records/23195491