Telecom – Spot Helps Out on Stage

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This advertisement promotes Telecom's support of the arts in New Zealand.

Spot the dog conducts an orchestra, helps out backstage, sews costumes, operates the spotlight, poses for art class, and dances in a ballet watched by luminaries – including Sir Jon Trimmer of the Royal New Zealand Ballet.

Spot starred in dozens of television commercials for Telecom during the 1990s. His name was an acronym for Services and Products of Telecom.

Catalogue Reference C7060

Year 1997


Agency: Saatchi & Saatchi
Director: Tony Williams
Client: Telecom
Cast: Spot

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