Anchor / Fernleaf Dairy – Fishing

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This is an early advertisement from the beloved Anchor (Fernleaf) Family series of advertisements. This series – featuring young Sam, her separated parents, their various new spouses, and extended family – were the first New Zealand advertisements to portray a non-nuclear family. Adopting a soap opera style serial narrative, they brought the difficulties of co-parenting to the fore across a series of dramatic and humorous situations. Over the duration of the series, which ran for many years into the 1990s, Sam grew from a child to a teenager. Watch an advertisement featuring the older Sam.

In this episode, young Sam is shown fishing off a wharf with her Granddad. She tells him Mum says he needs to cut down on salt and stop smoking.

This advertisement was directed by Lee Tamahori, who would go on to direct Once Were Warriors (1994).

Catalogue Reference C3221

Year 1989


Production Company: Flying Fish
Director: Lee Tamahori
Cast: Hannah Gould
Music: "My Girl," by Smokey Robinson and Ronald White

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