Sanitarium – Wholegrain Fables

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A storybook opens, and an animated fable starts.

Two grains of wheat grow up together on the farm, in the summer sun. One moves to the city and "becomes very refined, knocking around with the in crowd: pastries, white bread and sweets – people liked them a lot." The second "stayed true to the wholegrain, down on the farm."

Eventually "people became sick of refined grain, and his unsubstantial mates, searching instead for wholegrain goodness." The refined grain is shown in a state of dissipation, languishing in a decrepit apartment with a donut.

"People went searching for the goodness only wholegrain could give them. And so wholegrain looked after them for ever more. Which shows, if you stay true, people will eventually recognise your goodness and live happily ever after."