4711 Cologne – Ice Down

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People dance enthusiastically as a rock band plays a 4711 Ice Down jingle: "Fresh… cool… 4711 Ice Down." Fast cutting and flashing lights set the disco scene. It is hot – the band sweat, icecubes are poured down a young woman’s back in fetishized close-ups, and the band members spritz the cologne on their necks.

Voiceover: "4711 really cools you down… Keep it in your car, zing it on when you’re hot and bothered."