Novus – Show Us Your Crack

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The jingle "show us your crack" plays as dancing Novus staff come to the rescue of a range of people with cracked car windscreens.

"Show us your crack" was originally a radio advertisement, with visuals added to the same jingle for television.

This advertisement was the subject of a complaint to the Advertising Standards Authority – the complainant said it was snide innuendo referring to female genitalia. The authority ruled against the complaint, saying that the wording clearly referred to windscreen repair and was unlikely to cause widespread offence.