Macleans Toothpaste – Are Your Macleans Showing?

Loading the player...

This advertisement makes use of a catchy, pop style jingle to promote Macleans toothpaste: "Show us your smile – white is in style. Are your Macleans showing?"

The "Are your Macleans showing?" tagline was used by the company across their radio and television advertisements into the 1990s.