Shell Petrol – Go Well

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This radio commercial uses an upbeat, pop-style duet sung by a male and female voice to promote Shell petrol.

"Down the highway, then up the mountainside… Shell pulling, with power to spare"
"This is my way, Shell, and a road to ride, this Go Well feeling baby."

The "Go Well, Go Shell" tagline was used by the company across their radio and television advertisements for several decades. Watch a 1990s TV ad featuring the tagline here.

Image: Shell service station, photographed by Le Dawn Studios, 1970 (courtesy the State Library of Victoria).

Catalogue Reference 32962

Year 1970s


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