Fleming and Company – The Manufacture of Breakfast Foods

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This film, promoting Fleming and Company Ltd. in Gore, opens with an idyllic picture of pastoral New Zealand, before showing modern technologies being put to use in the factory – the rousing soundtrack celebrates worker, land and machine.

It balances patriotic slogans ("Support the country that supports you, buy NZ made") with a dose of humour ("Even oats have their days of lethargy, and we see them visiting the beauty parlour to have their faces lifted").

All stages of cereal production are shown: from harvesting the oats, to sifting the grains, to packaging them as "Creamoata" and "Milk Oaties."