Old Spice – The Mark of a Man

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If you were a Dad in the 1960s or 1970s chances are you received an Old Spice "soap-on-a-rope" at least once as a Father's Day gift.

This radio advertisement, with its rugby theme, was probably especially produced for the New Zealand market. The Old Spice men's fragrance and toiletries line was launched in the USA in 1937 and sold to Proctor & Gamble in 1990.

In 2010 a viral advertising campaign reinvigorated the brand, enjoying over 53 million views.