G.W. Roberts Autowreckers – 1978 Best Radio Commercial

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The New Zealand Radio Awards began in 1978 and for the first few years there was just one category to recognise the Best Radio Commercial of the year.

This was the initial winner in 1978, a commercial for G.W. Roberts Autowreckers of Frankton, produced by staff at station 1ZH in Hamilton.

This poetic commercial also went on to win a CLIO international advertising award.