Give 'em a Taste of Kiwi – Lion Breweries, 1984 Olympics

Loading the player...

This version of the 1980s sports anthem "Give 'em a Taste of Kiwi" was used by Lion Breweries to promote their sponsorship of New Zealand's team at the 1984 Los Angeles Olympics.

The song was written in 1980 by New Zealand musician and jingle-writer extraordinaire Murray Grindlay, as part of an All Blacks TV campaign. Murray has been responsible for many of our most memorable advertising moments of the 1970s and 80s, including: the Crunchie train robbery advertisement, and the America's Cup anthem "Sailing Away."

Image: Heath, Eric Walmsley, 1923- : [The Kiwi's slice of the Olympic cake] The Dominion, 13 August 1984. Ref: B-145-060. Alexander Turnbull Library http://natlib.govt.nz/records/22694753