Blue Hawaii – Winner 1988 Best Radio Commercial (Agency)
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This advertisement won Best Commercial by an advertising agency at the New Zealand Radio Awards in 1988. It features vocals by Murray Grindlay, the songwriter and musician who was responsible for many of the decade's most memorable commercials.
The ukelele-driven jingle for Blue Hawaii wine cooler invokes images of the Pacific islands: "Palm trees, tropical breeze... I'd like another drink please."
Catalogue Reference 5307
Advertiser: Blue Hawaii
Writer/Producer: Roger Brittenden
Voice: Murray Grindlay
Technical Producer: Tony Moon
Agency: Mainstream Ads, Auckland