Tui – Yeah Right

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This advertisement draws upon gender stereotypes as a source of humour. It shows the back view of a man flushing the toilet, then putting the toilet seat down. A closing intertitle, "Yeah Right," then appears.

The successful and somewhat controversial "Yeah Right" tagline, which pokes fun at Kiwi social norms and topical current events, is also used in Tui’s billboard advertising.

This particular advertisement provoked a complaint to the Broadcasting Standards Authority, claiming it was "objectionable, offensive and a bad model." However, the complaint was not accepted – the Chairman ruled it did not reach the threshold to cause either serious or widespread offence and the humorous message could encourage men to show greater consideration towards women.