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Auckland Savings Bank – Payline

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In the early 1980s when a pay-cheque still really was a cheque – or even cash – the novel idea of having your pay direct-credited into your bank account was worth advertising.

This ad for Auckland Savings Bank's (now ASB) "Payline" service, with its catchy jingle, was broadcast on Auckland's Radio Hauraki.

As the station was aimed at the youth market, the advertisement targets those who are "just starting to go to work."

Image: Wikimedia Commons.

Catalogue Reference 24211

Year 1981

Credits

Advertiser: Auckland Savings Bank
Broadcaster: Radio Hauraki

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